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BIG
PROJECT DATA
Program: Commercial
Size in m2: 69000
Collaborators: Bollinger+Grohmann, MANMADELAND+Topotek 1, Kardoff Ingenieure, Wenzel+Wenzel
Location Text: Berlin, Germany
PROJECT TEAM
Partner in Charge : Bjarke Ingels, Andreas Klok Pedersen
Associate in Charge: André Schmidt
Project Leader: Lucian Racovitan, Hanna Johansson
Team : Aaron Hales, Alek Wadas, Alexander Ejsing, Alexandra Lukianova, Horia Spirescu, Jonathan Quaade, Junjie Yan, Kasper Reimar Hansen, Laura Wätte, Martin Maria Beck, Mathias Bank, Mikolai Adamus, Nicolas Milot, Oscar Wilhelm Abrahamsson, Hung Kai Liao
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PROJECT DESCRIPTION
The new Axel Springer Media Campus will be a significant addition to the headquarters in Berlin Mitte. Not only will it double the size of working space in the headquarters – it will bring together a new array of digital media subsidiaries and create a unified and Axel Springer Campus that blends seamlessly into the urban environment. Located on the historic site of the border between West and East Berlin the building will breathe new life into one of the last remaining building plots of the former no-man’s land, and unify the diverse surroundings in a new vibrant urban center. We propose a building that creates the optimum conditions for encounters and exchange between the various groups of users. Like a three dimensional neighborhood the building will bring together digital and traditional media brands, start-ups and established firms, entrepreneurs and employees and unite the activities of Axel Springer Campus with the public life of the city.
The architecture reflects the symbolic resonance with the city’s urban context. The historically charged site is located along the edge of the former Berlin Wall, which once divided the city and the world, directly opposite the existing Axel Springer Tower, then rising defiantly above the Wall.
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Images Courtesy of BIG-Bjarke Ingels Group